Hunting & Fishing - Hard & Soft Baits
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Rapala CountDown Magnum Elite 185 - 7" - Armored Silver Mackerel [CDMAGE185AMSM]
CountDown® Magnum® Elite 185 - 7" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the...- $24.99
$35.99- $24.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 8-1/4" - Brandon's Secret [5860-008-1751]
Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $15.99
$23.99- $15.99
- Unit price
- / per
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Rapala X-Rap Magnum 40 - HD Flying Fish [XRMAG40HDFFU]
X-Rap® Magnum® 40 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet....- $24.99
$35.99- $24.99
- Unit price
- / per
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Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]
X-Rap® Magnum® Xplode 170 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards, keeping the...- $26.99
$37.99- $26.99
- Unit price
- / per
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Rapala X-Rap Saltwater 3-1/8" Purple Chartreuse [SXR08PRCH]
X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...- $11.99
$16.99- $11.99
- Unit price
- / per
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Rapala X-Rap Magnum Xtreme 6-1/4" HD Wahoo UV [XRMAGXT160HDWHU]
X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel adds stability at all...- $22.99
$31.99- $22.99
- Unit price
- / per
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Rapala X-Rap Magnum 15 Redhead [XRMAG15RH]
X-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep...- $20.99
$29.99- $20.99
- Unit price
- / per
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Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]
X-Rap® Magnum® Xplode 170 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards,...- $26.99
$37.99- $26.99
- Unit price
- / per
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Rapala Husky Magnum 25 - 6-1/4" - Blue Sardine [HMAG25BSRD]
Husky Magnum 25 - 6-1/4" - Blue SardineThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...- $16.99
$21.49- $16.99
- Unit price
- / per
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Rapala Husky Magnum 15 - 5-1/2" - Red Head [HMAG15RH]
Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...- $14.99
$18.49- $14.99
- Unit price
- / per
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Rapala Husky Magnum 25 - 6-1/4" - Red Head [HMAG25RH]
Husky Magnum 25 - 6-1/4" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...- $16.99
$21.49- $16.99
- Unit price
- / per
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Rapala X-Rap Long Cast 5-1/2" - Blue Mackerel [SXRL14BM]
X-Rap® Long Cast 5-1/2" - Blue MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action...- $17.99
$22.99- $17.99
- Unit price
- / per
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Rapala X-Rap Saltwater 5-1/2" - Bunker [SXR14BNK]
X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...- $17.99
$22.99- $17.99
- Unit price
- / per
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Rapala Husky Magnum 15 - 5-1/2" - Silver Blue Mackerel [HMAG15SBM]
Husky Magnum 15 - 5-1/2" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...- $14.99
$18.49- $14.99
- Unit price
- / per
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Rapala Husky Magnum 25 - 6-1/4" - Silver Blue Mackerel [HMAG25SBM]
Husky Magnum 25 - 6-1/4" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...- $16.99
$21.49- $16.99
- Unit price
- / per
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Rapala Husky Magnum 25 - 6-1/4" - Hot Pink UV [HMAG25HPU]
Husky Magnum 25 - 6-1/4" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...- $16.99
$21.49- $16.99
- Unit price
- / per
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Rapala X-Rap Saltwater 5-1/2" - Hot Head [SXR14HH]
X-Rap® Saltwater 5-1/2" - Hot HeadSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip...- $17.99
$22.99- $17.99
- Unit price
- / per
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Rapala Husky Magnum 25 - 6-1/4" - Purple Mackerel [HMAG25PM]
Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...- $16.99
$21.49- $16.99
- Unit price
- / per
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Rapala X-Rap Saltwater 5-1/2" - Silver Blue Mackerel [SXR14SBM]
X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled....- $17.99
$22.99- $17.99
- Unit price
- / per
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Rapala Husky Magnum 15 - 5-1/2" - Hot Pink UV [HMAG15HPU]
Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...- $14.99
$18.49- $14.99
- Unit price
- / per
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Rapala X-Rap Saltwater 4-3/4" - Silver Blue Mackerel [SXR12SBM]
X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled....- $15.99
$20.49- $15.99
- Unit price
- / per
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Rapala X-Rap Saltwater 4-3/4" - Bunker [SXR12BNK]
X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...- $15.99
$20.49- $15.99
- Unit price
- / per
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Rapala X-Rap Saltwater 4" - Silver Blue Mackerel [SXR10SBM]
X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled....- $11.99
$14.99- $11.99
- Unit price
- / per
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Rapala X-Rap Saltwater 4" - Bunker [SXR10BNK]
X-Rap® Saltwater 4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...- $11.99
$14.99- $11.99
- Unit price
- / per
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Rapala Husky Magnum 15 - 5-1/2" - Purple Mackerel [HMAG15PM]
Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...- $14.99
$18.49- $14.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 8-1/4" - Razzle Dazzle [5860-008-1759]
Money Roll Flasher - 8-1/4" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $15.99
$23.99- $15.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 8-1/4" - Blue Kamikaze UV [5860-008-1750]
Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $15.99
$23.99- $15.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 8-1/4" - Citrus Nugget [5860-008-1754]
Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $15.99
$23.99- $15.99
- Unit price
- / per
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Rapala X-Rap Long Cast 4-3/4" - Purple Mackerel [SXRL12PM]
X-Rap® Long Cast 4-3/4" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action...- $15.99
$20.49- $15.99
- Unit price
- / per
-
Luhr-Jensen Money Roll Flasher - 8-1/4" - Chrome Ladder [5860-008-1752]
Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $15.99
$23.99- $15.99
- Unit price
- / per
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Rapala CountDown Magnum Elite 145 - 5-3/4" - Armored Flying Fish UV [CDMAGE145AMFFU]
CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling...- $20.99
$30.99- $20.99
- Unit price
- / per
-
Rapala Sarda 22 - Purple Mackerel [SD22PM]
Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and...- $53.99
$57.99- $53.99
- Unit price
- / per
-
Luhr-Jensen Money Roll Flasher - 11" - Citrus Nugget [5860-011-1754]
Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $21.99
$31.99- $21.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 8-1/4" - 2 Face UV [5860-008-1761]
Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $15.99
$23.99- $15.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 11" - Nuclear Carbon Glow [5860-011-1758]
Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $21.99
$31.99- $21.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 11" - Pearl Blue Skeleton [5860-011-1760]
Money Roll Flasher - 11" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $21.99
$31.99- $21.99
- Unit price
- / per
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Rapala Sarda 22 - Silver Blue Mackerel [SD22SBM]
Sarda™ 22 - Silver Blue MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water...- $53.99
$57.99- $53.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 11" - Glow Biohazard [5860-011-1756]
Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $21.99
$31.99- $21.99
- Unit price
- / per
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Rapala Sarda 22 - Flying Fish [SD22FFU]
Sarda™ 22 - Flying FishBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and...- $53.99
$57.99- $53.99
- Unit price
- / per
-
Rapala CountDown Magnum Elite 185 - 7" - Armored Flying Fish UV [CDMAGE185AMFFU]
CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling...- $24.99
$35.99- $24.99
- Unit price
- / per
-
Rapala X-Rap Long Cast 5-1/2" - Purple Mackerel [SXRL14PM]
X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action...- $17.99
$22.99- $17.99
- Unit price
- / per
-
Luhr-Jensen Money Roll Flasher - 11" - 2 Face UV [5860-011-1761]
Money Roll Flasher - 11" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $21.99
$31.99- $21.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 8-1/4" - Rainbow Crush [5860-008-1757]
Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $15.99
$23.99- $15.99
- Unit price
- / per
-
Rapala CountDown Magnum Elite 185 - 7" - Armored Purple Mackerel [CDMAGE185AMPM]
CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the...- $24.99
$35.99- $24.99
- Unit price
- / per
-
Luhr-Jensen Money Roll Flasher - 11" - Chrome Ladder [5860-011-1752]
Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $21.99
$31.99- $21.99
- Unit price
- / per
-
Luhr-Jensen Money Roll Flasher - 8-1/4" - Nuclear Carbon Glow [5860-008-1758]
Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $15.99
$23.99- $15.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 11" - Rainbow Crush [5860-011-1757]
Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $21.99
$31.99- $21.99
- Unit price
- / per
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Luhr-Jensen Money Roll Flasher - 11" - Razzle Dazzle [5860-011-1759]
Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications:...- $21.99
$31.99- $21.99
- Unit price
- / per
-
Rapala CountDown Magnum Elite 145 - 5-3/4" - Armored Purple Mackerel [CDMAGE145AMPM]
CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the...- $20.99
$30.99- $20.99
- Unit price
- / per
-
Luhr-Jensen Money Roll Flasher - 11" - Blue Kamikaze UV [5860-011-1750]
Money Roll Flasher - 11" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark...- $21.99
$31.99- $21.99
- Unit price
- / per




















