Hunting & Fishing - Hard & Soft Baits
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Rapala X-Rap Magnum Xplode 130 - Clear [XRMAGXP130CLR]
X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards, keeping the...- $20.99
$29.99- $20.99
- Unit price
- / per
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Luhr-Jensen 2-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-030-2506]
2-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...- $8.99
$12.99- $8.99
- Unit price
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Rapala X-Rap Saltwater 3-1/8" Electric Chicken [SXR08EC]
X-Rap® Saltwater 3-1/8" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...- $11.99
$16.99- $11.99
- Unit price
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Rapala X-Rap Magnum Xtreme 6-1/4" HD Wahoo UV [XRMAGXT160HDWHU]
X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel adds stability at all...- $22.99
$31.99- $22.99
- Unit price
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Rapala X-Rap Magnum Xplode 130 - Flying Fish UV [XRMAGXP130FFU]
X-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards,...- $20.99
$29.99- $20.99
- Unit price
- / per
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Rapala X-Rap Magnum 30 Redhead UV [XRMAG30RHU]
X-Rap® Magnum® 30 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features:...- $24.99
$35.99- $24.99
- Unit price
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Berkley Gulp Saltwater Swimming Mullet 5" - Nuclear Chicken [1277491]
Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the...- $7.99
$8.99- $7.99
- Unit price
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Williamson Koika 200 Jig - 5" - 7oz - Blue Fusilier [KKJ200UVSB]
Koika 200 Jig - 5" - 7oz - Blue FusilierKoika is asymmetric in design with center balancing to create the perfect fluttering or falling action, ideal for slow-pitch fishing. Slow-pitch jigs are designed to stimulate distressed prey, darting and flashing erratically with each lift...- $13.99
$19.99- $13.99
- Unit price
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Luhr-Jensen 30' Jet Driver - Clear UV Moon Jelly [5540-030-2501]
30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver...- $10.99
$14.99- $10.99
- Unit price
- / per
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Rapala X-Rap Saltwater 4" Electric Chicken [SXR10EC]
X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...- $11.99
$16.99- $11.99
- Unit price
- / per
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Rapala X-Rap Magnum 15 Redhead [XRMAG15RH]
X-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features: Deep...- $20.99
$29.99- $20.99
- Unit price
- / per
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Rapala X-Rap Magnum 20 Hot Pink UV [XRMAG20HPU]
X-Rap® Magnum® 20 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish...- $22.99
$31.99- $22.99
- Unit price
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Rapala X-Rap Magnum 15 Blue Sardine [XRMAG15BSRD]
X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:...- $20.99
$29.99- $20.99
- Unit price
- / per
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Rapala X-Rap Magnum 30 - HD Flying Fish [XRMAG30HDFFU]
X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag30 to 30 feet....- $24.99
$35.99- $24.99
- Unit price
- / per
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss [KSJX220CF]
Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $18.99
$26.99- $18.99
- Unit price
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Blink [KSJX280SB]
Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $20.99
$29.99- $20.99
- Unit price
- / per
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Wiliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy Floss [HSTC7CF]
High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and...- $25.99
$35.99- $25.99
- Unit price
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue Lagoon [KSJX220BL]
Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $18.99
$26.99- $18.99
- Unit price
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Rapala X-Rap Magnum 30 - HD Squid [XRMAG30HDSQ]
X-Rap® Magnum® 30 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag30 to 30 feet. Run...- $24.99
$35.99- $24.99
- Unit price
- / per
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot Sauce [KSJX280HS]
Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $20.99
$29.99- $20.99
- Unit price
- / per
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse Blink [KSJX280CB]
Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $20.99
$29.99- $20.99
- Unit price
- / per
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Skipjack [HSTC7SJ]
High-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and dynamic...- $25.99
$35.99- $25.99
- Unit price
- / per
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Rapala X-Rap Magnum 15 - HD Flying Fish [XRMAG15HDFFU]
X-Rap® Magnum® 15 - HD Flying FishX-Rap® Magnum® runs perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10...- $20.99
$29.99- $20.99
- Unit price
- / per
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Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver [KSJ220UVSI]
Kensaki 220 Jig - 6.75" - 7.75oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $14.99
$21.99- $14.99
- Unit price
- / per
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Mahi [HSTC8MH]
High-Speed Tuna Catcher Rigged 8 - 8" - MahiThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously crafted lure boasts a distinctive painted, triangular metal head that enhances stability and grants the weight...- $28.99
$40.99- $28.99
- Unit price
- / per
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Slushy [KSJX280SL]
Kensaki 280 Jig - 7.25" - 9-7/8oz - SlushyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift...- $20.99
$29.99- $20.99
- Unit price
- / per
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight [HSTC8DK]
High-Speed Tuna Catcher Rigged 8 - 8" - Dark KnightThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously crafted lure boasts a distinctive painted, triangular metal head that enhances stability and grants the...- $28.99
$40.99- $28.99
- Unit price
- / per
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi [HSTC7MH]
High-Speed Tuna Catcher Rigged 7 - 7.5" - MahiDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for maximum stability and dynamic...- $25.99
$35.99- $25.99
- Unit price
- / per
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Skipjack [HSTC8SJ]
High-Speed Tuna Catcher Rigged 8 - 8" - SkipjackThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously crafted lure boasts a distinctive painted, triangular metal head that enhances stability and grants the weight...- $28.99
$40.99- $28.99
- Unit price
- / per
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Rapala X-Rap Magnum 40 - HD Squid [XRMAG40HDSQ]
X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet. Run...- $24.99
$35.99- $24.99
- Unit price
- / per
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Luhr-Jensen 4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-001-2511]
4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...- $16.99
$24.99- $16.99
- Unit price
- / per
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Williamson Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink Zebra [KSJ220SPZ]
Kensaki 220 Jig - 6.75" - 7.75oz - Silver Pink ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use...- $14.99
$21.99- $14.99
- Unit price
- / per
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Rasta [HSTC8RS]
High-Speed Tuna Catcher Rigged 8 - 8" - RastaThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticulously crafted lure boasts a distinctive painted, triangular metal head that enhances stability and grants the weight...- $28.99
$40.99- $28.99
- Unit price
- / per
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Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]
X-Rap® Magnum® Xplode 170 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards,...- $26.99
$37.99- $26.99
- Unit price
- / per
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra [KSJ280UVCGZ]
Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line....- $15.99
$22.99- $15.99
- Unit price
- / per
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Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra [KSJ170UVGSZ]
Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line....- $14.99
$20.99- $14.99
- Unit price
- / per
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack Daddy [KSJX280MD]
Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack DaddyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $20.99
$29.99- $20.99
- Unit price
- / per
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Spooky [KSJX280SP]
Kensaki 280 Jig - 7.25" - 9-7/8oz - SpookyThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a ‘lift...- $20.99
$29.99- $20.99
- Unit price
- / per
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Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver [VSJ300BLK]
Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on...- $21.99
$31.99- $21.99
- Unit price
- / per
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Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]
Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on...- $21.99
$31.99- $21.99
- Unit price
- / per
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Williamson Big Game Catcher 8 - 8.25" - Slushy [BGCX8SL]
Big Game Catcher 8 - 8.25" - SlushyThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or "naked" this is an all-around lure good...- $15.99
$22.99- $15.99
- Unit price
- / per
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Luhr-Jensen 30' Jet Driver - Blue UV Moon Jelly [5540-030-1507]
30' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver...- $10.99
$14.99- $10.99
- Unit price
- / per
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Luhr-Jensen 3-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-000-2510]
3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...- $15.99
$21.99- $15.99
- Unit price
- / per
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Luhr-Jensen 3-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-000-2506]
3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...- $15.99
$21.99- $15.99
- Unit price
- / per
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot Sauce [KSJX220HS]
Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot SauceThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $18.99
$26.99- $18.99
- Unit price
- / per
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Rapala X-Rap Magnum 20 - HD Flying Fish [XRMAG20HDFFU]
X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag20 to 20 feet....- $22.99
$31.99- $22.99
- Unit price
- / per
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Luhr-Jensen 30' Jet Driver - Black Moon Jelly [5540-030-2500]
30' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables...- $10.99
$14.99- $10.99
- Unit price
- / per
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink [KSJX220CB]
Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...- $18.99
$26.99- $18.99
- Unit price
- / per
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Luhr-Jensen 20' Jet Driver - Silver Crush [5540-020-2502]
20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...- $9.99
$13.99- $9.99
- Unit price
- / per
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Williamson Big Game Catcher 8 - 8.25" - Candy Floss [BGCX8CF]
Big Game Catcher 8 - 8.25" - Candy FlossThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or "naked" this is an all-around lure...- $15.99
$22.99- $15.99
- Unit price
- / per







